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Effective communication in times of crisis

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Even in the best of times, communication between government and citizens can be complicated. But in times of crisis, it can be a matter of life and death. Traffic for meaningful information like news flashes and real-time alerts during less-stressful times reaches about 14% of potential users. But during the […]

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What’s after newsletters?!

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For governments that want to communicate with their constituents, newsletters are no longer an effective solution. Unfortunately, newsletters have fallen victim to overuse, where too easy to send has become too easy to ignore. Most potential recipients seem to think that if it was meaningful, it wouldn’t be in a […]

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Is your communication strategy mobile ready?

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Prioritizing budgets (especially taxpayer funded ones) is never easy. One area governments of all kinds should look to when deciding where they can get the most for their money is in developing an effective mobile strategy. In fact, that should even take precedence over upgrading existing web sites. Why? Because […]