It’s estimated that in the 2016 United States election only 57.9% of eligible voters actually cast a ballot. In the 2018 midterms, which historically have lower turnout than during Presidential years, the rate dropped to 49.3%. While a record number for a midterm, that’s still a lot of voices not being heard. Even with the […]
Even in the best of times, communication between government and citizens can be complicated. But in times of crisis, it can be a matter of life and death. Traffic for meaningful information like news flashes and real-time alerts during less-stressful times reaches about 14% of potential users. But during the pandemic, that has surged to […]
For governments that want to communicate with their constituents, newsletters are no longer an effective solution. Unfortunately, newsletters have fallen victim to overuse, where too easy to send has become too easy to ignore. Most potential recipients seem to think that if it was meaningful, it wouldn’t be in a newsletter. And that’s one of […]